How To Kill A Gun Company

Host Brent T. Wheat is joined by Roy Huntington for a no-holds-barred discussion on one of the industry’s most pressing issues: the slow decline of great gun companies. From hiring outsiders who don’t “get” gun culture, to losing institutional knowledge through generational transitions and the devastating influence of venture capital, they break down the three biggest threats to the firearms industry.

🔥 Whether you’re a passionate shooter, an industry professional, or a company decision-maker, this conversation offers real talk you won’t hear anywhere else.

📌 Topics Covered:

• Why hiring non-shooters into leadership roles often fails
• How generational hand-offs can kill a company’s identity
• The risks of selling out to private equity or venture capital
• Why passion for the shooting sports still matters

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