Bits and Pieces
First off, let me discuss our reader mail policy. As you can imagine, we get tons of both email and “snail mail.” In fact, due to the more “experienced” nature of our readers, we probably get more physical mail than virtually any other magazine. I know this is the case for firearms magazines as I’ve discussed the matter in depth with my fellow competing editors while sitting around campfires and greasy spoons.
Anyway, at both GUNS and American Handgunner, we have a policy of the actual editors reading our mail. The task is not delegated to a Junior Assistant Associate Deputy Editor, because we don’t have any, plus we feel communication with readers is a critical matter.
Having said this, please note we are one of the leanest “top tier” magazines in the business, which is one reason we’re still in business. We don’t have to support a large editorial bureaucracy so we still have money to buy paper and ink. However, it also means reader mail sometimes has to take a back seat to other more time-sensitive tasks such as editing stories.
Rest assured every letter and email gets read. Sometimes immediately, sometimes a month later. Unfortunately, without excess time on my hands, I simply can’t reply to everyone, especially those occasional letters starting with “Dear dumb stupid head …”
So — your input is valuable, a real human will read it but sadly, we don’t always have the time to return the kindness. Of course, if anyone wants to make a huge endowment to us, I’d be happy to spend all day on a beach, sipping frozen drinks and reading letters …
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