Special Edition Advertising Production

American Handgunner and GUNS Magazine Special Edition Advertising Dimensions

NON BLEED SIZES	WIDTH X HEIGHT
1 Page	7″ X 10″
2/3 Page Vertical	4-5/8″ X 10″
1/2 Page Horizontal	7″ X 5″
1/2 Page Vertical	4-5/8″ X 7-1/2″
1/3 Page Vertical	2-1/4″ X 10″
1/3 Page Square	4-5/8″ X 5″
1/4 Page Vertical	2-1/4″ X 7-1/2″
1/4 Page Square	4-5/8″ X 3-3/4″
1/6 Page Vertical	2-1/4″ X 5″
1/6 Page Horizontal	4-5/8″ X 2-1/2″
1/12 Page	2-1/4″ X 2-1/2″

BLEED SIZES
PAGE AND COVER 8-1/4″ X 11-1/8″
Live matter must be centered within 7″ X 10″
TWO PAGE SPREAD 16-1/2″ X 11-1/8″
Live matter must be centered within 14″ X 10″
TWO PAGE SPREAD 15″ X 10″
Allow 1/4″ safety along each side of gutter

Special Edition 2012 Schedule
Issue Date	Insertion Deadline	Materials Due	On Sale Retail
American Handgunner Personal Defense Spring	Dec 29, 2011	Jan 4, 2012	Feb 21, 2012
American Handgunner 2012	Jan 27, 2012	Feb 1, 2012	March 20, 2012
GUNS Magazine Surplus/Vintage	Feb 27, 2012	March 1, 2012	April 17, 2012
GUNS Magazine AR-15 Combat	April 30, 2012	May 3, 2012	June 19, 2012
American Handgunner Personal Defense/Survive	June 19, 2012	June 22, 2012	Aug 14, 2012
American Handgunner Tactical	July 30, 2012	Aug 2, 2012	Sept 18, 2012
GUNS Magazine 2013	Aug 24, 2012	Aug 29, 2012	Oct 17, 2011
GUNS Magazine Combat	Oct 22, 2012	Oct 25, 2012	Dec 11, 2012

General Information
Printed By Offset Lithography
Binding: Saddle Stitch
Mag. Trimmed Size: 8″ x 10-1/7″
Columns Per Page: 3 2-1/4″
140 Agate Lines Per Column (10″)
LIVE COPY AREA: 7″ X 10″

Material Requirements

Preferred Material
PDF – saved hi-resolution (2400 dpi), fonts embedded, press optimized, binary, full resolution tif output. Contact the Production department for exact Distiller settings.
EPS – hi-resolution, all fonts saved outlines/curves/paths.
TIF – flattened hi-resolution.
JPEG – hi-resolution
Note: If native application files are sent, Publishers Development will convert files to pdfs.

File Requirements
Image resolution: 300 dpi
Fonts saved to outlines/paths.
Black & White files – grayscale
Color files – CMYK
Hard copy must accompany all files.
A faxed proof must be sent for all e-mail ads.
MAC or PC – We are Macintosh based, PC format is accepted if saved in accepted format.
MEDIA – CD or E-Mail

ONE COLOR: Black & White
SCREEN: 133 Lines Per Inch
PROOFS: Simple Print
INK DENSITY: 100% MAXIMUM

TWO COLOR: Black & 1 other Color
All PMS Colors will be converted to CMYK
SCREEN: 133 Line Per Inch
PROOFS: Color Laser or equivalent
INK DENSITY: 160% MAXIMUM

FOUR COLOR: Process Colors Only
SCREEN: 133 Lines Per Inch
PROOFS: Color Laser or equivalent
INK ROTATION: Yellow (down first), Magenta, Cyan and Black (down last)
INK DENSITY: 300% Maximum Overall. (Limit of one solid). 60% Black, 90% Cyan, 75% Magenta, 75% Yellow

SHIP ORDERS & MATERIALS
Attn: Advertising Department
Special Editions
12345 World Trade Drive, San Diego, CA 92128
production@gunsmagazine.com

>>Click Here<< To Download A PDF Of Production Specifications

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