Special Edition Advertising Production

American Handgunner and GUNS Magazine Special Edition Advertising Dimensions

NON BLEED SIZES WIDTH X HEIGHT
1 Page 7″ X 10″
2/3 Page Vertical 4-5/8″ X 10″
1/2 Page Horizontal 7″ X 5″
1/2 Page Vertical 4-5/8″ X 7-1/2″
1/3 Page Vertical 2-1/4″ X 10″
1/3 Page Square 4-5/8″ X 5″
1/4 Page Vertical 2-1/4″ X 7-1/2″
1/4 Page Square 4-5/8″ X 3-3/4″
1/6 Page Vertical 2-1/4″ X 5″
1/6 Page Horizontal 4-5/8″ X 2-1/2″
1/12 Page 2-1/4″ X 2-1/2″

BLEED SIZES
PAGE AND COVER 8-1/4″ X 11-1/8″
Live matter must be centered within 7″ X 10″
TWO PAGE SPREAD 16-1/2″ X 11-1/8″
Live matter must be centered within 14″ X 10″
TWO PAGE SPREAD 15″ X 10″

Allow 1/4″ safety along each side of gutter

2016-17 Schedule Insertion Deadline Materials Due On Sale Retail
GUNS Magazine Surplus/Vintage & Classic October 11, 2016 October 14, 2016 December 5, 2016
American Handgunner Personal Defense February 14, 2017 February 17, 2017 April 11, 2017
American Handgunner Concealed Carry April 18, 2017 April 21, 2017 June 13, 2017
American Handgunner Personal Defense/Survive June 12, 2017 June 15, 2017 August 8, 2017
GUNS Magazine Surplus/Vintage & Classic August 14, 2017 August 17, 2017 October 10, 2017

General Information
Printed By Offset Lithography
Binding: Saddle Stitch
Mag. Trimmed Size: 8″ x 10-1/7″
Columns Per Page: 3 2-1/4″
140 Agate Lines Per Column (10″)
LIVE COPY AREA: 7″ X 10″

Material Requirements

Preferred Material
PDF – saved hi-resolution (2400 dpi), fonts embedded, press optimized, binary, full resolution tif output. Contact the Production department for exact Distiller settings.
EPS – hi-resolution, all fonts saved outlines/curves/paths.
TIF – flattened hi-resolution.
JPEG – hi-resolution
Note: If native application files are sent, Publishers Development will convert files to pdfs.

File Requirements
Image resolution: 300 dpi
Fonts saved to outlines/paths.
Black & White files – grayscale
Color files – CMYK
Hard copy must accompany all files.
A faxed proof must be sent for all e-mail ads.
MAC or PC – We are Macintosh based, PC format is accepted if saved in accepted format.
MEDIA – CD or E-Mail

ONE COLOR: Black & White
SCREEN: 133 Lines Per Inch
PROOFS: Simple Print
INK DENSITY: 100% MAXIMUM

TWO COLOR: Black & 1 other Color
All PMS Colors will be converted to CMYK
SCREEN: 133 Line Per Inch
PROOFS: Color Laser or equivalent
INK DENSITY: 160% MAXIMUM

FOUR COLOR: Process Colors Only
SCREEN: 133 Lines Per Inch
PROOFS: Color Laser or equivalent
INK ROTATION: Yellow (down first), Magenta, Cyan and Black (down last)
INK DENSITY: 300% Maximum Overall. (Limit of one solid). 60% Black, 90% Cyan, 75% Magenta, 75% Yellow

SHIP ORDERS & MATERIALS
Attn: Advertising Department
Special Editions
12345 World Trade Drive, San Diego, CA 92128
production@nullgunsmagazine.com

>> Click Here << To Download A PDF Of The Production Information

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