Advertising Media Profile

If you want to reach a buying circulation of shooting sports enthusiasts with your sales message, choose GUNS Magazine.

GUNS Magazine has influenced the buying decisions of avid shooting sportsmen since its inception as the first national monthly newsstand firearms publication in 1955.

The audience includes recreational and competitive shooters, hunters, and collectors. They purchase handguns, rifles, shotguns and related products and accessories.

The most active group of ABC audited shooting sportsmen anywhere turn to each issue for the most current firearms and shooting information available.

Make sure your advertising schedule includes GUNS Magazine.

For shooting sportsmen it’s more than a magazine, it’s an experience!

CIRCULATION INFORMATION

• CIRCULATION IS 100% PAID
• PUBLISHED 12 TIMES PER YEAR
• BASIC SUBSCRIPTION RATE $19.95/YEAR

Reader Demographic Profile

The world’s most active shooting sportsmen have turned to GUNS Magazine for news and more for 55 years.

Every issue of GUNS Magazine reaches responsive ABC audited shooters, hunters, hobbyists and all-around sporting enthusiasts. They use GUNS Magazine to make smart buying decisions and to stay up-to-date on current shooting products and trends.

Make sure your advertising schedule includes GUNS Magazine.

For shooting sportsmen it’s more than a magazine, it’s an experience!

Age

Under 25  5%
25-34     22%
35-44     32%
45 And Over    41%

Gender

Male   96%
Female  4%

Income

Less Than $35,000    18%
$36,000-$50,000    21%
$51,000-$75,000    26%
$76,000-$100,000    17%
Over $100,000    16%

Marital Status

Single    24%
Married    76%

Military Status

Active    2%
Guard Or Reserve    3%
Retired    32%
Non-Military    60%

Education

High School Graduate    21%
Some College, No Degree     33%
Associate Degree    10%
Bachelor’s Degree    18%
Graduate Degree        13%

Occupations

Executive/Management    7%
Professional Specialty    16%
Law Enforcement    6%
Sales    4%
Support/Clerical    1%
Precision Production/Repair    3%
Machine Operator/Assembler    2%
Transportation    4%
Handler/Laborer    2%
Civil Service    2%
Farming/Forestry/Fishing    1%
Retired    44%

Readers’ Activities

Archery    26%
Backpacking    15%
Bicycling    16%
Boating    30%
Camping    42%
Exercise    29%
Fishing    55%
Golf    12%
Hiking    27%
NASCAR    21%
Off-Roading    18%
Swimming    14%

Reader Demographic Profile And Interests

How much influence does GUNS Magazine have on your purchasing decision?

It’s my “Buyer’s Guide”    7%
I use it with other resources    90%
None at all    3%

GUNS Magazine readers share their magazine with other readers.

One or two people    62%
Three or four people    18%
Five or more people    11%

GUNS Magazine readers generally shoot?

Alone    30%
With a friend    43%
With family    25%

Where do GUNS Magazine readers shoot?

Local Range    57%
Legal Federal or State Land    18%
Private Property    25%

Days a year that GUNS Magazine readers shoot?

Less than 10 days    18%
10-24 days    31%
25-39 days    19%
40-50 days    12%
More than 50 days    17%

GUNS Magazine readers own these types of guns:

Target/Competition Pistols    52%
Self-Defense Handguns    89%
Hunting Handguns    55%
Rifles    90%
Shotguns    84%
Airgun    56%

GUNS Magazine readers plan on buying a firearm in the next six months.

Yes    84%
No    12%

85% of GUNS Magazine readers plan to purchase a holster or carry accessory in the next 12 months.

GUNS Magazine readers plan on spending the following on firearms and accessories this year:

0-$199    6%
$200-$499    20%
$500-$799    28%
$800-$1,000    18%
$1,001 and over    25%

GUNS Magazine readers carry knives?

Yes    81%
No    14%
No, but I’m looking to buy one    5%

How many guns do GUNS Magazine readers own?

1-9    51%
10-20    24%
Over 20    21%
Don’t own a gun    4%

How much do GUNS Magazine readers plan on spending on their next flashlight?

Under $100    64%
Over $100    36%

63% of GUNS Magazine readers plan to buy an AR-style rifle in 2011.

GUNS Magazine readers plan to purchase a tactical AR .22 Caliber Rifle.

Yes    31%
No    63%
No, already have one    6%

GUNS Magazine readers own or plan to buy a .22 conversion unit for a larger caliber gun they already own.

Yes, I already own one    12%
No, I don’t own one    56%
Plan to buy one soon    32%

48% of GUNS Magazine readers plan to purchase binoculars over the next year.

43% of GUNS Magazine readers plan to purchase a gun cabinet or safe.

GUNS Magazine readers make most of their gun-related purchases:

Beginning of year    16%
Spring    31%
Summer    32%
Fall    21%

87% of readers have purchased products advertised in GUNS Magazine.

51% of readers visit websites advertised in GUNS Magazine.

78% of GUNS Magazine readers purchase shooting supplies over the internet.

GUNS Magazine readers use the internet for more information on firearms and shooting sports accessories.

Daily    9%
Weekly    24%
Monthly    30%

92% of readers use information in GUNS Magazine for purchasing decisions.

52% of GUNS Magazine readers reload their own ammo.

GUNS Magazine readers plan to buy factory ammo.

Every time they shoot    17%
Once a year    21%
Several times a year    57%

63% of GUNS Magazine readers planned on buying more ammo than normal in 2010 due to shortages or new restrictions.

88% of GUNS Magazine readers hunt.

49% of GUNS Magazine readers will hunt six or more times this year.

GUNS Magazine readers use the following firearms to hunt:

Handgun    48%
Rifle    55%
Shotgun    38%

GUNS Magazine attracted 38% new readers last year.

New reader    38%
1-3 years    27%
4-6 years    12%
7 years or more    23%

86% of readers use the New Products section of GUNS Magazine to make purchasing decisions.

82% of GUNS Magazine readers plan to buy maintenance products this year.

67% of GUNS Magazine readers plan to buy outdoor apparel this year.

54% of GUNS Magazine readers plan to buy outdoor footwear this year.

51% of GUNS Magazine readers plan to purchase gunsmithing services this year.

37% of GUNS Magazine readers plan to purchase sights for handguns, rifles or shotguns this year.

55% of GUNS Magazine readers plan to buy clips or magazines in the next year.

53% of GUNS Magazine readers plan to buy a gun lock or firearm safety device over the next year.

70% of GUNS Magazine readers have attended or plan to attend a self-defense course.

67% of GUNS Magazine readers plan on purchasing hearing or eye protection over the next year.

GUNS Magazine readers enjoy reading about:

Hunting    58%
Reloading    50%
Target Shooting    56%
Collecting/Investing    52%
Firearms Accessories    74%
Competitive Shooting    30%
Scopes/Laser Sights    48%
Holsters/Leathergoods    55%
Home-Defense        77%
Blackpowder/Muzzleloading    30%
Optics                41%
Knives            41%

>> Click Here << To Download The GUNS Magazine Reader Profile