It is curious how few people thought about using mil dot reticles for hunting 20 years ago, although it has amazing utility for such a chore. The first reticle with holdover bars to really hit the industry running seems to be the TDS reticle designed by Col. Tom Smith and used in Swarovski scopes for several years. Introduced only about 12 years ago, the reticle took the shape of a Christmas tree. The distance between bars was used for holdover. Each lower bar was a little longer horizontally than the one above it to account for a 10 mile per hour wind.

Variation after variation followed until almost every manufacture had holdover dots or bars of some sort and with some logical purpose in mind. But then Bushnell did something very curious: They turned the Christmas tree upside down. Why?

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