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ADVERTISING PRODUCTION
 
     
 
Special Edition Ad Space Dimensions
Non-Bleed Sizes
Width
Height
1 Page
7"
10"
2/3 Page Vertical
4-5/8"
10"
1/2 Page Horizontal
7"
5"
1/2 Page Vertical
4-5/8"
7-1/2"
1/3 Page Vertical
2-1/4"
10"
1/3 Page Square
4-5/8"
5"
1/4 Page Vertical
2-1/4"
7-1/2"
1/4 Page Square
4-5/8"
3-3/4"
1/6 Page Vertical
2-1/4"
5"
1/6 Page Horizontal
4-5/8"
2-1/2"
1/12 Page
2-1/4"
2-1/2"
     
Bleed Sizes
Width
Height
Page and Cover
Live matter must be centered within 7"x10"
8-1/4"
11-1/8
Two page spread (full bleed)
Live matter must be centered within 14"x10"
16-1/2"
11-1/8"
Two page spread (gutter bleed only)
Allow 1/4" safety along each side of gutter
15"
10"
 
Special Edition Advertising
Production Schedule
       
2010 Schedule
       
Issue Date Insertion
Deadline
Materials
Due
On Sale
Retail
       
American Handgunner
Special Edition 2010
MAR 1, 2010 MAR 5, 2010 APR 19, 2010
GUNS Magazine Special Edition 2011 APR 27, 2010 MAY 3, 2010 JUN 21, 2010
American Handgunner
Personal Defense Special
Edition 2010 Fall/Winter
MAY 26, 2010 JUNE 2, 2010 JULY 20, 2010
American COP Special
Edition 2011
JUNE 24, 2010 JUNE 30, 2010 AUG 16, 2010
American Handgunner
Reality Check Special
Edition 2011
JULY 27, 2010 AUG 2, 2010 SEPT 21, 2010
American Handgunner Tactical Special Edition 2011 AUG 27, 2010 SEPT 2, 2010 OCT 18, 2010
GUNS Magazine Combat
Special Edition 2011
OCT 22, 2010 OCT 28, 2010 DEC 13, 2010
American Handgunner
Personal Defense Special
Edition 2011 Spring/Summer
DEC 21, 2010 DEC 28, 2010 FEB 15, 2011

General Information

• Printed By Offset Lithography
• Binding: Saddle Stitch
• Mag.Trimmed Size: 8" x 10-7/8"
• Columns Per Page: 3 2-1/4"
• 140 Agate Lines Per Column (10")
• LIVE COPY AREA: 7" x 10"

Material Requirements

• PREFERRED MATERIAL

PDF – saved hi-resolution (2400 dpi), fonts embedded, press optimized, binary, full resolution tif output. Contact the Production department for exact Distiller settings.
EPS – hi-resolution, all fonts saved outlines/curves/paths.
TIF – flattened hi-resolution.
JPEG – hi-resolution
Note: If native application files are sent, Publishers Development will convert files to pdfs.

• FILE REQUIREMENTS

• Image resolution: 300 dpi
• Fonts saved to outlines/paths.
• Black & White files – grayscale
• Color files - CMYK
• Hard copy must accompany all files.
• A faxed proof must be sent for all e-mail ads.
MAC or PC – We are Macintosh based, PC format is accepted if saved in accepted format.
MEDIA – CD or E-Mail

ONE COLOR: Black & White
SCREEN: 133 Lines Per Inch
PROOFS: Simple Print
INK DENSITY: 100% MAXIMUM

TWO COLOR: Black & 1 other Color
All PMS Colors will be converted to CMYK
SCREEN: 133 Line Per Inch
PROOFS: Color Laser or equivalent
INK DENSITY: 160% MAXIMUM

FOUR COLOR: Process Colors Only
SCREEN: 133 Lines Per Inch
PROOFS: Color Laser or equivalent
INK ROTATION: Yellow (down first), Magenta, Cyan and Black (down last)
INK DENSITY: 300% Maximum Overall. (Limit of one solid). 60% Black, 90% Cyan, 75% Magenta, 75% Yellow

 
SHIP ORDERS & MATERIALS
Attn: Advertising Department
Special Editions
12345 World Trade Drive, San Diego, CA 92128
 

Advertising Manager
Scott McGregor
Phone: 800--553-7780
Fax: 858-605-0208
E-mail: scott@gunsmagazine.com

Advertising Sales Director
Anita Carson
Phone: 866-972-4545
Fax: 858-605-0211
E-mail: anita@shootingindustry.com

 
 
 
 
 
Click Here To Download A PDF Form Of
Special Editions

Production Requirements And Advertising Rates.
 
   
   
       
             
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