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ADVERTISING READER PROFILE |
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The average GUNS Magazine reader is a 45 year-old male with an annual income of over $35,000. Here's what else we know about the active sportsmen who read GUNS... PASS ALONG: |
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ADVERTISING: Over 94% find advertising useful in making purchasing decisions. Over 83% purchase shooting products through the mail. |
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HUNTERS: Over 88% hunt. Over 49% will hunt six or more times this year. Over 48% hunt with a handgun. |
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SHOOTERS: Over 65% have one or more additional shooter in the family. Over 47% shoot with a friend Over 88% shoot target, trap, skeet or sporting clays. Over 68% shoot either rifles or shotguns or both. |
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HANDGUNS: Over 92% own self-defense handguns. Over 71% own more than one handgun. Over 72% plan to purchase a semi-auto handgun this year. |
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BUYERS: Over 25% of GUNS readers plan to spend at least $1000 next year on accessories. Over 72% will visit their local gun shop six or more times this year. |
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